So how much does it generally cost for a business to build an app?
While it would be nice if there was a simple number, the truth is it depends on number of factors: the platforms you choose to support (iOS vs. Android), the team you’ll need to build, the technologies your team will wield, and the business model you’re ultimately trying to serve.
MOBILE APPS FOR YOUR BUSINESS OR STARTUP
MOBILE APP COST FACTOR #1
Before you can even begin to estimate the cost of building an app, you must first define where the app will fit into your overall business plan. How will this mobile app bring value to your existing business model? Will it be directly involved in generating new revenue through sales? Or is the app about providing utility to your customers to help you distinguish yourself from your competitors? What if the app itself is the primary product, and selling it is your business model? The unique needs of your business model will drive the type of app you want to build, the scope of your development project, and the technologies you’ll need to bring that project to life—all factors that directly weigh into the total cost off your project.
7 Reasons Why Your Business Needs A Mobile App
1. Be Visible to Customers at All Times
Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
3. Provide Value to Your Customers
Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)
4. Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:
- Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
- Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
5. Improve Customer Engagement
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?
6. Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
7. Cultivate Customer Loyalty
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
REACT NATIVE HYBRID APPS:
In the world of mobile app development, we’re always looking for shorter development cycles, quicker time to deployment, and better app performance. With two operating systems dominating the landscape, businesses creating mobile apps often face a compromise: apps that provide a better user experience, or apps that are faster to develop and run on more platforms and devices?
DAYS FOR DESIGN
DAYS FOR DEVELOPMENT
OUR APP DESIGN PROCESS
For starters, we listen to your app idea, analyze it and determine the best method to realize it, evaluating the market to discover the advantage your app has over the competition.
We will help you develop a detailed wireframe of the app, which acts like a building blueprint showing how the user will experience and interact with the app.
We utilize interactive prototyping to ensure client satisfaction. We can create a unique user interface design that is ideally suited to your specific app, optimizing the visual communication within each screen. We can also assist with the branding (i.e. logos, colors, fonts, etc.) for your app or company.
LAUNCH & SUPPORT
We will help publish your app on the App Store and Google Play. A release manager will oversee project delivery and deployment. We are available to modify your project post-launch.